Conventions of Genre and Form

For acoustic rock, alternative rock, folk rock and blues rock studio shots are used to save money however, if a song carries particular meaning, message or theme it can be set outside for example: ‘Lewis Watson – Bones’, which takes place both indoors and outdoors.

The band or artist in narrative style structures are usually the focus of the video however the most commonly used structure for my chosen genres in performance. An example of this being used is ‘Lana Del Rey – Born to Die’. An example of this convention being challenged is ‘Ed Sheeran – A Team’.

The iconography of the video is usually reflected through the band or artist’s image as they bring their own style and personality to their video, for example, Mumford and Sons - Babel.

Iconography should therefore represent the genre and artist for example, there is very rarely a blues rock video with the main protagonist in the diegesis is wearing brightly coloured clothes.

The structure of acoustic rock, alternative rock, folk rock and blues rock is usually performance. However narrative is also frequently used. Abstract is rarely used.

There are usually lots of close ups on the band members or artist and not a wide range of shot types.

The shots are also usually either from a high angle or level angle. 

The editing is done to the beat of the song which is conventional of all music videos and not just of my chosen genres.