I have chosen these clothes and costumes because they match the kind of clothes worn by male artists in most alternative rock videos. I found the clothes in shops such as Topman, Urban Outfitters,Dr Martens and Schuh. By matching the clothing worn by the audience of the video which is mainly males aged 14-24, (I know this from my poll) it will make them more likely to connect with the video. There isnt a lot of colour in the clothes because I am planning on shooting my video in black and white so using brightly coloured clothes would be pointless as it wont be visible when watching the video.
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